Worth The Read

Decide go / no-go before buy vs. build

Unfortunately, sometimes good product ideas can get stopped in their tracks because of a feeling that it will be too hard to build or partner for it, even though truly the investment would be worthwhile. Conversely, bad products can be brought to market because “it would be easy to do” by building or partnering, when the product maybe should not be launched regardless.

The Death Of “Web 2.0″

So why do I say it’s fading? For one, because the number of startups that contact us and include the term Web 2.0 in the subject line or message is visibly dropping (and that’s a good thing), and I hardly ever see it mentioned anymore on other technology blogs and news sites either. That’s not really tangible, so I took a look at the number of mentions of the phrase across the web, and they seem to be decreasing significantly, reflecting my feeling on this.

Be Careful What You Put In Writing

When you post something online, you’re not just talking to one other person – you’re potentially talking to tens, hundreds or even thousands of people. What you write may be out there forever, whether you like it or not.

Marketing Doesn’t Matter THAT Much in the Grand Scheme

How many times can our presentations, press releases, emails, strategy POVs, and everything in between wait until tomorrow morning? In my experience, most of the time there is no difference between the majority of whimsically-proposed end-of-the-day deadlines and first-thing-in the morning – except a date on a time stamp.