i need a reality check

Worth The Read

Posted in worth the read by josh duncan on January 8, 2009


Lazy marketers love to have the leading product in a market because they just need to maintain the status quo.  A great marketer likes the challenge of winning with a product that doesn’t necessarily win on all of the features.

But regardless of what you call these new sources of news and information, the indisputable fact is that in 2009 there will be many social media examples to point to where the quality is as good if not better than traditional media sources.

Some businesses will be doomed from the start if you don’t know where to put them. English roses are beautiful. I’d be an idiot to put English roses in Austin because we get a fraction of the rain they get.

Unexpected information about your product or company always comes out when talking to people in person. You learn things about people when you look them in the eyes. They gain trust in you, which increases the trust you have in your own ability to make tough decisions.