i need a reality check

Signs You Have Crossed The Line

Posted in Product by josh duncan on January 28, 2009

I received a few questions on my previous post, Can you be too passionate about your product?, wondering how can you tell when you crossed the line.  It’s a great question but usually hard to answer until after the fact.  Here are a few things I came up with.

You find your self saying any of the following:

  • What do you mean a billion users in the first year is too high?
  • I am sure that the usability feedback was wrong.  This thing is a breeze to figure out.
  • All we have to do is get 1% of the market.
  • 7/12 people in the focus group said they would buy this.
  • Developments first round of estimates look great.  I am sure that there will not be any changes.
  • Sales will come around, eventually….

or you are using any of the following assumptions:

  • You have decided not to use the low, medium, or high forecast estimate and are instead using the “Knock it out of the park” forecast.
  • You are fourth to market but hope to still be seen as a innovator in the space.
  • Your business case only makes sense when you capture 40% share from the market leaders.
  • You don’t have a business case….

What else?


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