Scoble has a recent video interview from a company called Context Optional that is working on a better way to get people to pay attention to advertisements online. Their specialty is building widgets that are really advertisements for social networking sites.
I have not seen this yet on Facebook but it seems to make total sense (i really liked the “Today I am Toasting” example Miller Brewing app on their website). I seem to get constant updates from friends that have just achieved another high score on some game they want me to join.
The question I have is whether or not this will work outside the walls of a social media site? Seems like most of the fun is letting others in your network know what you are up too. Also, how long before everyone is doing this? If the majority of your updates are really advertisements, how long before people start blocking you as spam?
See the postings and videos here.